Handbook of product placement in the mass media new strategies in marketing theory, practice, trends, and ethics

Handbook of product placement in the mass media new strategies in marketing theory, practice, trends, and ethics

מידע ביבליוגרפי
מחברים אחרים: Galician, Mary-Lou
פורמט: ספר
שפה:English
יצא לאור: New York Best Business Books c2004.
נושאים:
Product placement in mass media.
Subliminal advertising > United States.
Advertising > Moral and ethical aspects.