Handbook of product placement in the mass media new strategies in marketing theory, practice, trends, and ethics

Handbook of product placement in the mass media new strategies in marketing theory, practice, trends, and ethics

Bibliografiset tiedot
Muut tekijät: Galician, Mary-Lou
Aineistotyyppi: Kirja
Kieli:English
Julkaistu: New York Best Business Books c2004.
Aiheet:
Product placement in mass media.
Subliminal advertising > United States.
Advertising > Moral and ethical aspects.