Handbook of product placement in the mass media new strategies in marketing theory, practice, trends, and ethics

Handbook of product placement in the mass media new strategies in marketing theory, practice, trends, and ethics

Xehetasun bibliografikoak
Beste egile batzuk: Galician, Mary-Lou
Formatua: Liburua
Hizkuntza:English
Argitaratua: New York Best Business Books c2004.
Gaiak:
Product placement in mass media.
Subliminal advertising > United States.
Advertising > Moral and ethical aspects.