Handbook of product placement in the mass media new strategies in marketing theory, practice, trends, and ethics

Handbook of product placement in the mass media new strategies in marketing theory, practice, trends, and ethics

Bibliografiske detaljer
Andre forfattere: Galician, Mary-Lou
Format: Bog
Sprog:English
Udgivet: New York Best Business Books c2004.
Fag:
Product placement in mass media.
Subliminal advertising > United States.
Advertising > Moral and ethical aspects.