Handbook of product placement in the mass media new strategies in marketing theory, practice, trends, and ethics

Handbook of product placement in the mass media new strategies in marketing theory, practice, trends, and ethics

Podrobná bibliografie
Další autoři: Galician, Mary-Lou
Médium: Kniha
Jazyk:English
Vydáno: New York Best Business Books c2004.
Témata:
Product placement in mass media.
Subliminal advertising > United States.
Advertising > Moral and ethical aspects.