Handbook of product placement in the mass media new strategies in marketing theory, practice, trends, and ethics

Handbook of product placement in the mass media new strategies in marketing theory, practice, trends, and ethics

Dades bibliogràfiques
Altres autors: Galician, Mary-Lou
Format: Llibre
Idioma:English
Publicat: New York Best Business Books c2004.
Matèries:
Product placement in mass media.
Subliminal advertising > United States.
Advertising > Moral and ethical aspects.