Handbook of product placement in the mass media new strategies in marketing theory, practice, trends, and ethics

Handbook of product placement in the mass media new strategies in marketing theory, practice, trends, and ethics

التفاصيل البيبلوغرافية
مؤلفون آخرون: Galician, Mary-Lou
التنسيق: كتاب
اللغة:English
منشور في: New York Best Business Books c2004.
الموضوعات:
Product placement in mass media.
Subliminal advertising > United States.
Advertising > Moral and ethical aspects.