Handbook of product placement in the mass media new strategies in marketing theory, practice, trends, and ethics

Handbook of product placement in the mass media new strategies in marketing theory, practice, trends, and ethics

Bibliografske podrobnosti
Drugi avtorji: Galician, Mary-Lou
Format: Knjiga
Jezik:English
Izdano: New York Best Business Books c2004.
Teme:
Product placement in mass media.
Subliminal advertising > United States.
Advertising > Moral and ethical aspects.