Handbook of product placement in the mass media new strategies in marketing theory, practice, trends, and ethics

Handbook of product placement in the mass media new strategies in marketing theory, practice, trends, and ethics

Chi tiết về thư mục
Tác giả khác: Galician, Mary-Lou
Định dạng: Sách
Ngôn ngữ:English
Được phát hành: New York Best Business Books c2004.
Những chủ đề:
Product placement in mass media.
Subliminal advertising > United States.
Advertising > Moral and ethical aspects.