Handbook of product placement in the mass media new strategies in marketing theory, practice, trends, and ethics

Handbook of product placement in the mass media new strategies in marketing theory, practice, trends, and ethics

Библиографические подробности
Другие авторы: Galician, Mary-Lou
Формат: ‌
Язык:English
Опубликовано: New York Best Business Books c2004.
Предметы:
Product placement in mass media.
Subliminal advertising > United States.
Advertising > Moral and ethical aspects.