Handbook of product placement in the mass media new strategies in marketing theory, practice, trends, and ethics

Handbook of product placement in the mass media new strategies in marketing theory, practice, trends, and ethics

Détails bibliographiques
Autres auteurs: Galician, Mary-Lou
Format: Livre
Langue:English
Publié: New York Best Business Books c2004.
Sujets:
Product placement in mass media.
Subliminal advertising > United States.
Advertising > Moral and ethical aspects.