Handbook of product placement in the mass media new strategies in marketing theory, practice, trends, and ethics

Handbook of product placement in the mass media new strategies in marketing theory, practice, trends, and ethics

Bibliografiska uppgifter
Övriga upphovsmän: Galician, Mary-Lou
Materialtyp: Bok
Språk:English
Publicerad: New York Best Business Books c2004.
Ämnen:
Product placement in mass media.
Subliminal advertising > United States.
Advertising > Moral and ethical aspects.