Galician, M. (2004). Handbook of product placement in the mass media: New strategies in marketing theory, practice, trends, and ethics. Best Business Books.
Citace podle Chicago (17th ed.)Galician, Mary-Lou. Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics. New York: Best Business Books, 2004.
Citace podle MLA (9th ed.)Galician, Mary-Lou. Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics. Best Business Books, 2004.
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