Galician, M. (2004). Handbook of product placement in the mass media: New strategies in marketing theory, practice, trends, and ethics. Best Business Books.
Chicago-Zitierstil (17. Ausg.)Galician, Mary-Lou. Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics. New York: Best Business Books, 2004.
MLA-Zitierstil (9. Ausg.)Galician, Mary-Lou. Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics. Best Business Books, 2004.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.