Cita APA (7th ed.)

Galician, M. (2004). Handbook of product placement in the mass media: New strategies in marketing theory, practice, trends, and ethics. Best Business Books.

Cita Chicago (17th ed.)

Galician, Mary-Lou. Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics. New York: Best Business Books, 2004.

Cita MLA (9th ed.)

Galician, Mary-Lou. Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics. Best Business Books, 2004.