Ratings analysis the theory and practice of audience research

Ratings analysis the theory and practice of audience research

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Dades bibliogràfiques
Autors principals: Webster, James G. (Autor), Phalen, Patricia F. (Autor), Lichty, Lawrence W. (Autor)
Format: Llibre
Idioma:English
Publicat: Mahwah, New Jersey Lawrence Erlbaum Associates Inc., Publishers [2000]
Edició:Second Edition.
Matèries:
Television programs > Rating > Methodology.
Television viewers.
Radio programs > Rating > Methodology.
Radio audiences.