Ratings analysis the theory and practice of audience research

Detalhes bibliográficos
Main Authors:	Webster, James G. (Author), Phalen, Patricia F. (Author), Lichty, Lawrence W. (Author)
Formato:	Livro
Idioma:	English
Publicado em:	Mahwah, New Jersey Lawrence Erlbaum Associates Inc., Publishers [2000]
Edição:	Second Edition.
Assuntos:	Television programs > Rating > Methodology. Television viewers. Radio programs > Rating > Methodology. Radio audiences.