Ratings analysis the theory and practice of audience research

Ratings analysis the theory and practice of audience research

Alle Versionen (2)
Bibliographische Detailangaben
Hauptverfasser: Webster, James G. (VerfasserIn), Phalen, Patricia F. (VerfasserIn), Lichty, Lawrence W. (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: Mahwah, New Jersey Lawrence Erlbaum Associates Inc., Publishers [2000]
Ausgabe:Second Edition.
Schlagworte:
Television programs > Rating > Methodology.
Television viewers.
Radio programs > Rating > Methodology.
Radio audiences.