Ratings analysis the theory and practice of audience research

Ratings analysis the theory and practice of audience research

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Bibliografische gegevens
Hoofdauteurs: Webster, James G. (Auteur), Phalen, Patricia F. (Auteur), Lichty, Lawrence W. (Auteur)
Formaat: Boek
Taal:English
Gepubliceerd in: Mahwah, New Jersey Lawrence Erlbaum Associates Inc., Publishers [2000]
Editie:Second Edition.
Onderwerpen:
Television programs > Rating > Methodology.
Television viewers.
Radio programs > Rating > Methodology.
Radio audiences.