Ratings analysis the theory and practice of audience research

Bibliographic Details
Main Authors:	Webster, James G. (Author), Phalen, Patricia F. (Author), Lichty, Lawrence W. (Author)
Format:	Book
Language:	English
Published:	Mahwah, New Jersey Lawrence Erlbaum Associates Inc., Publishers [2000]
Edition:	Second Edition.
Subjects:	Television programs > Rating > Methodology. Television viewers. Radio programs > Rating > Methodology. Radio audiences.