Ratings analysis the theory and practice of audience research

מידע ביבליוגרפי
Main Authors:	Webster, James G. (Author), Phalen, Patricia F. (Author), Lichty, Lawrence W. (Author)
פורמט:	ספר
שפה:	English
יצא לאור:	Mahwah, New Jersey Lawrence Erlbaum Associates Inc., Publishers [2000]
מהדורה:	Second Edition.
נושאים:	Television programs > Rating > Methodology. Television viewers. Radio programs > Rating > Methodology. Radio audiences.