Ratings analysis the theory and practice of audience research

書誌詳細
主要な著者:	Webster, James G. (著者), Phalen, Patricia F. (著者), Lichty, Lawrence W. (著者)
フォーマット:	図書
言語:	English
出版事項:	Mahwah, New Jersey Lawrence Erlbaum Associates Inc., Publishers [2000]
版:	Second Edition.
主題:	Television programs > Rating > Methodology. Television viewers. Radio programs > Rating > Methodology. Radio audiences.