Ratings analysis the theory and practice of audience research

Ratings analysis the theory and practice of audience research

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Detaylı Bibliyografya
Asıl Yazarlar: Webster, James G. (Yazar), Phalen, Patricia F. (Yazar), Lichty, Lawrence W. (Yazar)
Materyal Türü: Kitap
Dil:English
Baskı/Yayın Bilgisi: Mahwah, New Jersey Lawrence Erlbaum Associates Inc., Publishers [2000]
Edisyon:Second Edition.
Konular:
Television programs > Rating > Methodology.
Television viewers.
Radio programs > Rating > Methodology.
Radio audiences.