Ratings analysis the theory and practice of audience research

Ratings analysis the theory and practice of audience research

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Manylion Llyfryddiaeth
Prif Awduron: Webster, James G. (Awdur), Phalen, Patricia F. (Awdur), Lichty, Lawrence W. (Awdur)
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Mahwah, New Jersey Lawrence Erlbaum Associates Inc., Publishers [2000]
Rhifyn:Second Edition.
Pynciau:
Television programs > Rating > Methodology.
Television viewers.
Radio programs > Rating > Methodology.
Radio audiences.