Ratings analysis the theory and practice of audience research

Ratings analysis the theory and practice of audience research

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Detalles Bibliográficos
Main Authors: Webster, James G. (Author), Phalen, Patricia F. (Author), Lichty, Lawrence W. (Author)
Formato: Libro
Idioma:English
Publicado: Mahwah, New Jersey Lawrence Erlbaum Associates Inc., Publishers [2000]
Edición:Second Edition.
Subjects:
Television programs > Rating > Methodology.
Television viewers.
Radio programs > Rating > Methodology.
Radio audiences.