Using qualitative research in advertising strategies, techniques, and applications

Using qualitative research in advertising strategies, techniques, and applications

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Detalles Bibliográficos
Outros autores: Morrison, Margaret A.
Formato: Libro
Idioma:English
Publicado: Thousand Oaks, Calif. Sage c2002.
Subjects:
Advertising > Research.
Marketing research > Methodology.
Qualitative research.