Using qualitative research in advertising strategies, techniques, and applications

Using qualitative research in advertising strategies, techniques, and applications

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Detaylı Bibliyografya
Diğer Yazarlar: Morrison, Margaret A.
Materyal Türü: Kitap
Dil:English
Baskı/Yayın Bilgisi: Thousand Oaks, Calif. Sage c2002.
Konular:
Advertising > Research.
Marketing research > Methodology.
Qualitative research.