APA (7e ed.) Bronvermelding

Morrison, M. A. (2002). Using qualitative research in advertising: Strategies, techniques, and applications. Sage.

Chicago (17e ed.) Bronvermelding

Morrison, Margaret A. Using Qualitative Research in Advertising: Strategies, Techniques, and Applications. Thousand Oaks, Calif: Sage, 2002.

MLA (9e ed.) Bronvermelding

Morrison, Margaret A. Using Qualitative Research in Advertising: Strategies, Techniques, and Applications. Sage, 2002.