Qualitative research methods in public relations and marketing communications

Qualitative research methods in public relations and marketing communications

Detalles Bibliográficos
Autor principal: Daymon, Christine 1952-
Otros Autores: Holloway, Immy
Formato: Libro
Lenguaje:English
Publicado: London Routledge 2002.
Materias:
Corporations > Public relations > Research > Methodology.
Public relations > Research > Methodology.
Marketing research > Methodology.
Qualitative research.