Promotion and marketing for broadcasting, cable and the web

Promotion and marketing for broadcasting, cable and the web

Dettagli Bibliografici
Altri autori: Eastman, Susan Tyler, Klein, Robert A. 1928-, Ferguson, Douglas A.
Natura: Libro
Lingua:English
Pubblicazione: Boston Focal Press c2002.
Edizione:4th ed.
Soggetti:
Television broadcasting > Marketing.
Radio broadcasting > Marketing.
Cable television > Marketing.