Promotion and marketing for broadcasting, cable and the web

Promotion and marketing for broadcasting, cable and the web

Bibliographische Detailangaben
Weitere Verfasser: Eastman, Susan Tyler, Klein, Robert A. 1928-, Ferguson, Douglas A.
Format: Buch
Sprache:English
Veröffentlicht: Boston Focal Press c2002.
Ausgabe:4th ed.
Schlagworte:
Television broadcasting > Marketing.
Radio broadcasting > Marketing.
Cable television > Marketing.