Promotion and marketing for broadcasting, cable and the web

Promotion and marketing for broadcasting, cable and the web

Podrobná bibliografie
Další autoři: Eastman, Susan Tyler, Klein, Robert A. 1928-, Ferguson, Douglas A.
Médium: Kniha
Jazyk:English
Vydáno: Boston Focal Press c2002.
Vydání:4th ed.
Témata:
Television broadcasting > Marketing.
Radio broadcasting > Marketing.
Cable television > Marketing.