Promotion and marketing for broadcasting, cable and the web

Promotion and marketing for broadcasting, cable and the web

Dades bibliogràfiques
Altres autors: Eastman, Susan Tyler, Klein, Robert A. 1928-, Ferguson, Douglas A.
Format: Llibre
Idioma:English
Publicat: Boston Focal Press c2002.
Edició:4th ed.
Matèries:
Television broadcasting > Marketing.
Radio broadcasting > Marketing.
Cable television > Marketing.