Promotion and marketing for broadcasting, cable and the web

Promotion and marketing for broadcasting, cable and the web

Detalles Bibliográficos
Outros autores: Eastman, Susan Tyler, Klein, Robert A. 1928-, Ferguson, Douglas A.
Formato: Libro
Idioma:English
Publicado: Boston Focal Press c2002.
Edición:4th ed.
Subjects:
Television broadcasting > Marketing.
Radio broadcasting > Marketing.
Cable television > Marketing.