Promotion and marketing for broadcasting, cable and the web

Promotion and marketing for broadcasting, cable and the web

Sonraí bibleagrafaíochta
Rannpháirtithe: Eastman, Susan Tyler, Klein, Robert A. 1928-, Ferguson, Douglas A.
Formáid: LEABHAR
Teanga:English
Foilsithe / Cruthaithe: Boston Focal Press c2002.
Eagrán:4th ed.
Ábhair:
Television broadcasting > Marketing.
Radio broadcasting > Marketing.
Cable television > Marketing.