Promotion and marketing for broadcasting, cable and the web

Promotion and marketing for broadcasting, cable and the web

Bibliografiska uppgifter
Övriga upphovsmän: Eastman, Susan Tyler, Klein, Robert A. 1928-, Ferguson, Douglas A.
Materialtyp: Bok
Språk:English
Publicerad: Boston Focal Press c2002.
Upplaga:4th ed.
Ämnen:
Television broadcasting > Marketing.
Radio broadcasting > Marketing.
Cable television > Marketing.