Promotion and marketing for broadcasting, cable and the web

Promotion and marketing for broadcasting, cable and the web

Bibliografski detalji
Daljnji autori: Eastman, Susan Tyler, Klein, Robert A. 1928-, Ferguson, Douglas A.
Format: Knjiga
Jezik:English
Izdano: Boston Focal Press c2002.
Izdanje:4th ed.
Teme:
Television broadcasting > Marketing.
Radio broadcasting > Marketing.
Cable television > Marketing.