APA (7th ed.) Citation

Eastman, S. T., Klein, R. A., & Ferguson, D. A. (2002). Promotion and marketing for broadcasting, cable and the web (4th ed.). Focal Press.

Chicago Style (17th ed.) Citation

Eastman, Susan Tyler, Robert A. Klein, and Douglas A. Ferguson. Promotion and Marketing for Broadcasting, Cable and the Web. 4th ed. Boston: Focal Press, 2002.

MLA (9th ed.) Citation

Eastman, Susan Tyler, et al. Promotion and Marketing for Broadcasting, Cable and the Web. 4th ed. Focal Press, 2002.