Παραπομπή σε μορφή APA (7η εκδ.)

Eastman, S. T., Klein, R. A., & Ferguson, D. A. (2002). Promotion and marketing for broadcasting, cable and the web (4th ed.). Focal Press.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Eastman, Susan Tyler, Robert A. Klein, και Douglas A. Ferguson. Promotion and Marketing for Broadcasting, Cable and the Web. 4th ed. Boston: Focal Press, 2002.

Παραπομπή σε μορφή MLA (9th εκδ.)

Eastman, Susan Tyler, et al. Promotion and Marketing for Broadcasting, Cable and the Web. 4th ed. Focal Press, 2002.