The search for a method focus groups and the development of mass communication research

The search for a method focus groups and the development of mass communication research

Dades bibliogràfiques
Autor principal: Morrison, David E.
Format: Llibre
Idioma:English
Publicat: Luton, Bedfordshire, Eng. University of Luton c1998.
Matèries:
Lazarsfeld, Paul Felix.
Merton, Robert King > 1910-.
Focused group interviewing.
Communication > Research > Methodology.
Sociology > Research > Methodology.
Interviewing in sociology.
Marketing research.