The search for a method focus groups and the development of mass communication research

The search for a method focus groups and the development of mass communication research

Bibliographic Details
Main Author: Morrison, David E.
Format: Book
Language:English
Published: Luton, Bedfordshire, Eng. University of Luton c1998.
Subjects:
Lazarsfeld, Paul Felix.
Merton, Robert King > 1910-.
Focused group interviewing.
Communication > Research > Methodology.
Sociology > Research > Methodology.
Interviewing in sociology.
Marketing research.