The search for a method focus groups and the development of mass communication research

The search for a method focus groups and the development of mass communication research

Chi tiết về thư mục
Tác giả chính: Morrison, David E.
Định dạng: Sách
Ngôn ngữ:English
Được phát hành: Luton, Bedfordshire, Eng. University of Luton c1998.
Những chủ đề:
Lazarsfeld, Paul Felix.
Merton, Robert King > 1910-.
Focused group interviewing.
Communication > Research > Methodology.
Sociology > Research > Methodology.
Interviewing in sociology.
Marketing research.