Cross, R., & Smith, J. (1995). Customer bonding: Pathway to lasting customer loyalty. NTC Business Books.
Cita Chicago Style (17a ed.)Cross, Richard, y Janet Smith. Customer Bonding: Pathway to Lasting Customer Loyalty. Lincolnwood, Ill: NTC Business Books, 1995.
Cita MLA (9a ed.)Cross, Richard, y Janet Smith. Customer Bonding: Pathway to Lasting Customer Loyalty. NTC Business Books, 1995.
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