APA (7. basım) Alıntı

Batra, R., Aaker, D. A., & Myers, J. G. (1996). Advertising management (5th ed.). Prentice Hall International.

Chicago Style (17. basım) Atıf

Batra, Rajeev, David A. Aaker, ve John G. Myers. Advertising Management. 5th ed. Upper Saddle River, N.J: Prentice Hall International, 1996.

MLA (9th ed.) Atıf

Batra, Rajeev, et al. Advertising Management. 5th ed. Prentice Hall International, 1996.