Advertising management

Advertising management

Show all versions (8)
Bibliographic Details
Main Author: Batra, Rajeev
Other Authors: Aaker, David A., Myers, John G. 1933-
Format: Book
Language:English
Published: Upper Saddle River, N.J. Prentice Hall International c1996.
Edition:5th ed.
Subjects:
Advertising > Management.