Marketing social change changing behavior to promote health, social development, and the environment

Marketing social change changing behavior to promote health, social development, and the environment

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Detaylı Bibliyografya
Yazar: Andreasen, Alan R. 1934-
Materyal Türü: Kitap
Dil:English
Baskı/Yayın Bilgisi: San Francisco Jossey-Bass c1995.
Konular:
Behavior modification.
Social change.
Social marketing.
Social problems.