Marketing social change changing behavior to promote health, social development, and the environment

Marketing social change changing behavior to promote health, social development, and the environment

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Bibliografische gegevens
Hoofdauteur: Andreasen, Alan R. 1934-
Formaat: Boek
Taal:English
Gepubliceerd in: San Francisco Jossey-Bass c1995.
Onderwerpen:
Behavior modification.
Social change.
Social marketing.
Social problems.