Successful advertising research methods

Successful advertising research methods

Bibliographic Details
Main Author: Haskins, Jack B. 1922-
Other Authors: Kendrick, Alice
Resource Type: Book
Language:English
Published: Lincolnwood, Ill., U.S.A. NTC Business Books c1993.
Subjects:
Advertising > Research > Methodology.

College of Mass Communication (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
MC-15889 HF 5814 H38 Regular Circulation On-Shelf