Information campaigns balancing social values and social change

Information campaigns balancing social values and social change

Bibliographic Details
Other Authors: Salmon, Charles T.
Format: Book
Language:English
Published: Newbury Park, Calif. Sage Publications c1989.
Series:Sage annual reviews of communication research v. 18
Subjects:
Publicity.
Communication > Social aspects.
Marketing > Social aspects.
Social change.
Social marketing.