Persuasive communication campaigns

書目詳細資料
主要作者:	Pfau, Michael
其他作者:	Parrott, Roxanne
格式:	圖書
語言:	English
出版:	Boston Allyn and Bacon c1993.
主題:	Advocacy advertising. Advertising campaigns. Campaign speeches. Communication. Electioneering. Persuasion (Psychology)