Persuasive communication campaigns

Bibliografske podrobnosti
Glavni avtor:	Pfau, Michael
Drugi avtorji:	Parrott, Roxanne
Format:	Knjiga
Jezik:	English
Izdano:	Boston Allyn and Bacon c1993.
Teme:	Advocacy advertising. Advertising campaigns. Campaign speeches. Communication. Electioneering. Persuasion (Psychology)