Persuasive communication campaigns

Opis bibliograficzny
1. autor:	Pfau, Michael
Kolejni autorzy:	Parrott, Roxanne
Format:	Książka
Język:	English
Wydane:	Boston Allyn and Bacon c1993.
Hasła przedmiotowe:	Advocacy advertising. Advertising campaigns. Campaign speeches. Communication. Electioneering. Persuasion (Psychology)