Persuasive communication campaigns

Bibliografski detalji
Glavni autor:	Pfau, Michael
Daljnji autori:	Parrott, Roxanne
Format:	Knjiga
Jezik:	English
Izdano:	Boston Allyn and Bacon c1993.
Teme:	Advocacy advertising. Advertising campaigns. Campaign speeches. Communication. Electioneering. Persuasion (Psychology)