Persuasive communication campaigns

Detalles Bibliográficos
Autor Principal:	Pfau, Michael
Outros autores:	Parrott, Roxanne
Formato:	Libro
Idioma:	English
Publicado:	Boston Allyn and Bacon c1993.
Subjects:	Advocacy advertising. Advertising campaigns. Campaign speeches. Communication. Electioneering. Persuasion (Psychology)