Persuasive communication campaigns

Détails bibliographiques
Auteur principal:	Pfau, Michael
Autres auteurs:	Parrott, Roxanne
Format:	Livre
Langue:	English
Publié:	Boston Allyn and Bacon c1993.
Sujets:	Advocacy advertising. Advertising campaigns. Campaign speeches. Communication. Electioneering. Persuasion (Psychology)