Persuasive communication campaigns

Xehetasun bibliografikoak
Egile nagusia:	Pfau, Michael
Beste egile batzuk:	Parrott, Roxanne
Formatua:	Liburua
Hizkuntza:	English
Argitaratua:	Boston Allyn and Bacon c1993.
Gaiak:	Advocacy advertising. Advertising campaigns. Campaign speeches. Communication. Electioneering. Persuasion (Psychology)