Persuasive communication campaigns

Detalles Bibliográficos
Autor principal:	Pfau, Michael
Otros Autores:	Parrott, Roxanne
Formato:	Libro
Lenguaje:	English
Publicado:	Boston Allyn and Bacon c1993.
Materias:	Advocacy advertising. Advertising campaigns. Campaign speeches. Communication. Electioneering. Persuasion (Psychology)