Persuasive communication campaigns

Bibliografiske detaljer
Hovedforfatter:	Pfau, Michael
Andre forfattere:	Parrott, Roxanne
Format:	Bog
Sprog:	English
Udgivet:	Boston Allyn and Bacon c1993.
Fag:	Advocacy advertising. Advertising campaigns. Campaign speeches. Communication. Electioneering. Persuasion (Psychology)