Fundamentals of advertising research

Fundamentals of advertising research

Bibliographic Details
Main Author: Fletcher, Alan D.
Other Authors: Bowers, Thomas A.
Resource Type: Book
Language:English
Published: Belmont, Calif. Wadsworth Pub. c1991.
Edition:4th ed.
Subjects:
Advertising > Research.

UP Cesar E.A. Virata School of Business (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
BA-799 HF 5814 / F55 1991 Regular Circulation On-Shelf

College of Mass Communication (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
MC-13486 HF 5814 F55 1991 Regular Circulation On-Shelf