Was there a pepsi generation before pepsi discovered itn youth-based segmentation in marketing

Bibliographische Detailangaben
1. Verfasser:	Hollander, Stanley C.
Weitere Verfasser:	Germain, Richard
Format:	Buch
Sprache:	English
Veröffentlicht:	Lincolnwood, Ill. NTC Business Books c1992.
Schlagworte:	Market segmentation > History. > United States. Advertising > History. > United States. Marketing > History. > United States. Youth as consumers > History. > United States.