Was there a pepsi generation before pepsi discovered itn youth-based segmentation in marketing

Detalles Bibliográficos
Autor Principal:	Hollander, Stanley C.
Outros autores:	Germain, Richard
Formato:	Libro
Idioma:	English
Publicado:	Lincolnwood, Ill. NTC Business Books c1992.
Subjects:	Market segmentation > History. > United States. Advertising > History. > United States. Marketing > History. > United States. Youth as consumers > History. > United States.